Addiction to chocolate can be very serious

To those unfamiliar with this problem, addiction to chocolate may seem trivial. In extreme cases, though, it can be life threatening.

Most clients we see for this are not, however, on the point of killing themselves and have simply found themselves inside the habit of eating too much chocolate, often several times a day, every day.

The Direct Approach

The easiest, most straightforward way of to get you to stop eating chocolate is to use simple aversion. This does not mean that we show you a piece of chocolate and plug you into the mains. We just use basic techniques to associate chocolate with something you would find very unpleasant to eat.

The desire for chocolate simply disappears

I have noticed with clients that I have helped in this way that they do not subsequently feel disgust or revulsion when they see chocolate, it is just as if all desire to eat it has faded away and is neutralised.

There was a period of two or three years when I stopped using hypnotic aversion, convinced that there must be a more elegant solution. There are more elegant solutions, but they usually don't work as quickly so I reverted back to the proven techniques as they simply work the best and the fastest.

How long will the treatment take?

Usually this is a one session treatment, although occasionally it takes two or three.

'Chocolate Addiction' treatment Testimonial

Denise had a serious addiction to chocolate, and also an addiction to cakes and biscuits. I saw her for one session

Hi Steve,

Just a quick note to say a big thank you!! I have not had any chocolate/cakes or biscuits – ( well I had a scone, but I’m pretty sure that wont matter)

I have recommend you to everyone I have spoke to so hopefully my friends will be in touch. (I think my sister in law already has an appointment)

Anyway thanks again,

Take care.  

Denise