Slight of Mouth, Barack Obama's speech
Look at the use of language patterns and persuasion in this piece it's
quite awesome!! You also need a very skilled person to deliver it
perfectly!
This is an excerpt from a speech by Senator Barack Obama -
Primary Tuesday, January 8th, 2008
Comments on the persuasive power of this are in (italics).
We've been asked to pause for a reality check. (This is an indirect
suggestion to "pause" i.e., to stop thinking or rationalizing) We've
been warned against offering the people of this nation false hope.
(:"We" implies a "you and me" thus uniting us. From our detached "pause"
we can look at the concept of false hope.)
But in the unlikely story that is
unique and special as Americans, linking us to the myth of a people who
thrive against all odds) there has never been anything false about hope.
(This is a different use of the words "false" and "hope" and reframes
"false hope" in a new way) For when we have faced down impossible odds
(these impossible odds are unmentioned but assumed and affirms that we
are unique) ; when we've been told that we're not ready, or that we
shouldn't try, or that we can't, generations of Americans have responded
with a simple creed that sums up the spirit of a people.
Yes we can.
(A call to action but even more; a call to rebellion against those who
try to discourage us.)
It was a creed written into the founding documents that declared the
destiny of a nation.
(Evocation of "destiny"; that we are the central figures around whom
great things can occur.)
Yes we can.
It was whispered by slaves and abolitionists as they blazed a trail
toward freedom through the darkest of nights.
(Offering anecdotal evidence to support our rebellion against any
oppressor.)
Yes we can.
(Repetition. Hammer it into the mind and link it with powerful and
positive emotions.)
It was sung by immigrants as they struck out from distant shores and
pioneers who pushed westward against an unforgiving wilderness. (More
strong images of perseverance against security and reason.)
Yes we can.
It was the call of workers who organized; women who reached for the
ballot; a President who chose the moon as our new frontier; and a King
who took us to the mountaintop and pointed the way to the Promised Land.
(Wow! This one is POWERFUL! Without stating who the "King" is it
providing clues of "mountaintop" and "the Promised Land" and he allows
us to connect the dots on our own. This makes us to feel as if we have
knowledge of an inner secret.)
Yes we can to justice and equality. Yes we can to opportunity and
prosperity. Yes we can heal this nation. Yes we can repair this world.
Yes we can. (Powerful use of repetition.)
And so tomorrow, as we take this campaign South and West; (in itself
this brings people back to earth... to the reality of the campaign. This
would be bad if it were not for the preceding emotional high we've been
brought to) as we learn that the struggles of the textile worker in
school in Dillon are the same as the dreams of the boy who learns on the
streets of LA; (This creates the feeling of bonding between different
people. A feeling that we are not so different from one another.) we
will remember that there is something happening in
not as divided as our politics suggests; that we are one people; we are
one nation; and together, (Providing three ways of saying "we are one
people" and thus clobbering us with repetition again) we will begin the
next great chapter in
from coast to coast; from sea to shining sea ("coast to coast; from sea
to shining sea" evokes patriotic memories of the song "God Bless
(Yes, we can! There is little more persuasive than a simple phrase
repeated and instilled with emotion. It is the same effect that
Labels: NLP Slight of Mouth

1 Comments:
The difference between te two presidential candidates was stark. Mc Cain always sounded IMO vey weak and was not able to package and sequence information especially well, wheras Obama has great energy and really tuned up his communications. IMO the best guy got elected and its good to see a president with actual communication skills!
Regards
Nick
www.nickkemp.com
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